You may be a business of one, but that doesn’t make your work any less important as a solopreneur. If you want to succeed in the small business sector, it’s essential to hold your company to the same high standards as a much bigger business. Tech-related investments hold the key, and you don’t have to sacrifice your profit margin.
Invest in Your Website
No matter how small your business is, you need a website. However, today’s customers don’t just want to be able to find you online. They want to do business online too.
For appointment-based businesses, that means using an appointment management system that lets customers book appointments online and enables you to adjust schedules and send notifications behind the scenes.
Various apps can do this for you, but if you want to maximize integration with other aspects of your business, look for a multi-purpose platform like Clover that handles not just scheduling, but payments, loyalty programs, and other business tools, too.
If you’re in retail, this means you need a way to close sales online. That may mean taking inquiries and orders online if selling a product that can’t be shipped, but if e-commerce is possible for your business, it’s well worth the investment.
Ecommerce sales reach record highs with every passing year, and Hostinger points out that by 2040, it’s estimated that 95% of purchases will be made online even when shoppers buy in-store, 80% research online before they buy.
Build a Strong Brand
When you’re racing to manage day-to-day tasks, it can be hard to keep up with social media and email marketing. But don’t underestimate the impact of these low-cost marketing channels. According to Hubspot, social networks are the number one inspiration for consumer purchases, with 37% of shoppers making purchases based on social media.
Instead of skipping out on these marketing channels because you don’t have the time, find ways to optimize your marketing efforts. Social media scheduling tools like Buffer and Hootsuite let you create social media posts in bulk and schedule them at the ideal time to go live. Similarly, it’s fast and easy to create email newsletters with the templates and scheduling tools available in the most popular email marketing applications.
Outsource Where You Can
Some jobs require a human touch — but that doesn’t mean it has to be yours. When you need extra help, look to virtual assistants, bookkeepers, and other freelance pros rather than hiring permanent staff. In many cases, you can find and hire service online without going through a tedious hiring process.
Tasks to outsource include:
- Content creation.
- Customer service.
- Data entry.
- Email management.
- Social media.
Run a Tight Ship
You may not have to punch a clock or report to a boss, but that doesn’t mean it’s not essential to stick to a schedule as a solopreneur. Not only does a routine help you make the most of your time at work, but it also stops work from taking over the rest of life.
Since your time is the most valuable asset you have as a solopreneur, make sure you’re using it well. Whether it’s a Pomodoro timer that helps you stay focused, digital to-do lists, or time-tracking apps that let you see exactly what you’re spending time on, time management tools help entrepreneurs hold themselves accountable.
Lastly, don’t forget the importance of your communication tools. If you’ve been sticking to plain Gmail for your business, it’s time to opt for a more professional look by migrating to G Suite Business. Not only is this a cost-effective measure, but this upgraded version provides easy access to company documents and spreadsheets, calendars, forms, file storage, and even reporting tools. If you need some assistance making this change, turn to Tempus Nova for a seamless migration.
Technology is your best friend as a solopreneur. With the right tools, you can run your business with the same efficiency and professionalism of a much larger enterprise at a fraction of the cost. If that’s not a profitable business, we don’t know what is.