Staying connected via the Internet is no longer optional, but mandatory in 2014. The Internet allows us to access information and people that we would have never imagined communicating with years ago. Connecting with the Internet has come a long way, but it still has a long journey ahead to reach its full potential. As a matter of fact, only 1 in 3 people in the world has access to the Internet. So, how do we get internet access to everyone? How can we find a way to deliver the Internet to the middle regions of Australia or the Serengeti in Africa? Google may have an answer to these questions with Project Loon.
Project Loon was an idea that originated in the Google X facility, which is a (somewhat secret) side of Google where dreams become a reality. Google X employees are encouraged to suggest ‘Moonshots’ or science-fiction solutions to problems. These problems can be anything from day to day disturbances to larger issues. If you have heard of Google Glass or the infamous Self-Driving Car, then you have seen what Google X is capable of creating.
Project Loon is Google’s idea to hover hot air balloons high in the sky over remote areas of the world to create large communications networks. This is achieved by implementing Wi-Fi technology inside the balloons, programming each of them with software algorithms to determine where each of the balloons should be located, and the providing the ability for the balloons to communicate with one another. Project Loon has already become somewhat of a reality as Google has successfully provided service in New Zealand’s South Island to pilot testers. Just another ‘crazy’ idea that Google has made a reality!
Any company that relies so heavily on the Internet, as we do at Tempus Nova, benefits from Project Loon, as well as other Moonshot possibilities on the horizon. Every time Project Loon provides the Internet to new people around the world, the possibility for new businesses and opportunities emerge that we never could have imagined. We should all embrace the innovative thinking and culture at Google X.