The holiday season is upon us, and as we battle the crowds on Black Friday, we can be even smarter with our shopping decisions. Retail stores are making it easier and easier for consumers by making product and order information readily available to consumers through kiosks, digital signage, and Google Chrome OS. Earlier this month, we discussed how Whole Foods and Big Lots are taking Digital Signage and Google Chrome OS to the next level.
Now, I want to discuss how Sears Hometown and Outlet is utilizing kiosks to offer their customers an endless aisle approach. Sears has more than 14,000 stores and wanted to improve the customer experience. Sears wanted to target millennials and wanted to keep costs low, so they developed a custom touch screen application for lightweight, web based devices with a custom mount throughout the stores. With Google Chromebox kiosks throughout the store, Sears’ consumers are able to walk right up to the kiosk and start exploring! Sears has found that with kiosks, shoppers are more pointed and purposeful. Sears’ long term goals for digital signage is focused on optimizing the kiosk experience, incorporating additional peripherals (i.e., video analytics), and enabling device pairing for rewards programs.
With digital signage, kiosks, and Google Chrome OS, Retailers can improve the buying experience, increase revenue, reduce costs of business, gain efficiency through diverse applications, and transform the store experience for consumers. So, as you hit the stores this holiday season, don’t worry about getting trampled or waiting hours for that perfect gift, utilize the kiosks throughout the store and access information and products instantly.
Hardware and Chrome OS bundles through Tempus Nova starting at $3,000. Take advantage of our Q4 promotion by contacting us for more information.