Have a small business? Not sure how to make yourself stand out online? You’re not alone. Many entrepreneurs struggle with trying to keep up with the big guys. While it might seem like an impossible task, rest assured that it’s not. But, you’ll need some help. Tempus Nova wants you to succeed, so consider the following freelance-based professionals that can help make your online endeavors a success.
Finding Freelance Talent
In today’s digital climate, it’s not that difficult to find experts to insert into areas we need the most help. Job sites boast a laundry list of intrepid online authorities that know exactly what your business needs. Keep in mind, however, that freelancers set their own rates, and they work according to their own schedules. You’ll also likely pay them more per hour than an employee with a similar skill set, but you’ll save money in the long run since you don’t have to pay for benefits or employee taxes. And since you can contract with a freelancer for long- or short-term projects, you aren’t obligated to stick with the same person if you’re unhappy with their work.
In Your Corner, On Your Terms
Now, let’s take a look at the kinds of help you might need as you take your business from the real world to a digital platform.
- Web developer. A web developer is crucial when you’re trying to establish an online presence. Ideally, you’ll choose experts with experience in both website development and graphic design. This means less back and forth, and your website will be up and running faster.
- Graphic designer. If your company does not already have a logo and visual brand, a graphic designer can help. According to 99Designs, graphic design can communicate a business’s personality. It can quickly and effectively relate to your customers what you are about and leave them with a general sense of what they can expect when they contact you. Your graphic designer can ensure that your brand remains consistent across print and digital platforms, meaning that you’ll be more easily recognizable no matter where you choose to funnel your marketing efforts.
- Content creators. There are many different types of content, but for our purposes, we are referring to video and written word. Your website has to have exceptional content, which works to engage, entertain, and inform your customers. Quality content is customer-focused, tells a story, and offers real value. An example would be a piece about how to use your products most effectively. Video content should be likewise useful, and it should be filmed and recorded with all audiences in mind.
- Search engine optimization specialist. An SEO specialist is someone who can take your website and its content and ensure that it gets a spot at the top of search engine pages. Search engines use complex algorithms to determine which pages most closely match a user’s query. If your site is not optimized and continually upkept, you’ll lose strength, and the competition will blow right by you for a coveted first-page rank.
As you peruse your options, keep in mind that there are some tasks you can still comfortably DIY. For instance, you can connect with an online service that walks you through the steps of establishing your LLC, saving you the trouble and expense of hiring a specialist in your state.
Another thing to be mindful of is your online security. With so much of your valuable information traveling through cyberspace, the last thing you want is to let a hacker slip in. Learn how to keep your data safe so you can conduct your affairs with peace of mind.
There are dozens of other professionals that can help you in your quest to become the master of your digital domain. The ones listed above are some of the most in-demand, and they are the experts that can help you determine what other services you need based on your brand and budget. While it can be intimidating to allow others to handle certain aspects of your business, sometimes, a helping hand is exactly what’s needed to ensure your business is positioned for growth and continues to be successful.