In today’s age of I NEED IT NOW mentality and information at our fingertips, it’s no surprise that technology continues to seep into every aspect of our lives. I may be aging myself, but I can remember when digital signage wasn’t part of every hotel lobby or in department stores, office buildings, educational institutions, etc. What I love about the digital signage and kiosk movement: ready information to help me, the consumer, make better and smarter decisions! Put digital signage and Chrome OS together and we are seeing some incredible marketplace happenings.
Whole Foods, America’s healthiest grocery store chain with more than 87,000 employees across 400 locations in the U.S., Canada, and the U.K., is using interactive digital signage to not only enhance the consumer experience, but also as an HR platform for their employees. Whole Food customers benefit from touchscreen enabled installations throughout the store and a streamlined informative shopping experience. Whole Food’s employees are also benefiting from Chromebox devices in kiosk mode where they can manage their employee information on a secure device dedicated to employees.
Whole Foods is even looking to use Chromebooks for their holiday dinner ordering, as the Chrome devices come with built in security and remote wiping so customers will never be exposed. Whole Foods went with Chrome devices mainly because of the Chrome Admin Dashboard that enabled Whole Foods to quickly implement policy changes, whitelist websites to ensure devices are used for the intended purpose, and control session timeouts. However, they also liked that Chrome devices were easily managed, easily setup and deployed, came with built in security, had remote wiping capabilities, and were cost effective.
Big Lots, a Fortune 500 company headquartered in Columbus, OH with ~35,000 employees across 1,500 stores, wanted to automate their Customer Finance Program with chromebooks. Big Lots had a very cumbersome process and needed something to pass information securely. They were also looking for a solution that had a keyboard and not a touchscreen so that users felt comfortable inputting a significant amount of information into the system.
Big Lots made the decision to use Chrome devices, as Chromebooks were the perfect blend of functionality and portability giving customers the ability to go right to the chromebook device, fill out the required information and instantaneously receive notification from Progressive on the requested funding. The customer could then review the contract on the Chromebook and e-Sign via the Chromebook. This has resulted in a doubling in transaction size and an increase in sales. Big Lots is even looking to repurpose some of these Chrome devices for increased collaboration across 1,500 store locations and employees, as well as expand the purchase program to more departments.
These are two use cases for major retailers where they are utilizing Chrome OS and digital signage for more than just kiosk mode.
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